As localization becomes more sophisticated, it will require more attention to language analysis, sentiment analysis and readability, and the impact of these elements on the customer journey. In this article, we discuss the next stage of the evolution of localization.

The next stage of localization will incorporate technology to understand language usage and sentiment, as well as the impact on the buyer journey. Early adopters are already diversifying vendors based on local language and type of translated content. Businesses are also shifting their mindsets from purely cost and quality to a more holistic approach to content lifecycle, ROI, and time to market.

Machine translation

As the demand for content in a different language increases, so will the need for machine translation. The traditional model of content localization, which relies on the services of human translators, is time-consuming and costly. Companies have invested in machine translation software, which can translate content quickly and accurately for their target audience. As companies expand into multiple markets, they’re aiming to make their products and services available to as many people as possible. With the growing demand for localization, there is no doubt that the industry will continue to grow.

In addition to machine translation, localization services providers are leveraging advanced analytics to help clients improve their content and determine how to make use of Machine Translation. Using data from translation projects to better understand your customer’s journey will free up your internal resources for other tasks. Companies will be able to see the impact of their work by looking at the results from different translation metrics. For example, they’ll be able to assess how well their content performs in different markets, and whether they’re meeting customer expectations. As a result, predictive analysis will become an important tool for localization companies.

Continuous localization

The benefits of continuous localization extend far beyond the monetary savings. Considering that the entire company is responsible for delivering an international product, there is no better way to ensure its quality than by consistently updating its content. It can also result in faster launches, greater focus, and significant cost savings. But there are a few key concerns to keep in mind. Read on to find out what you should consider before you make the leap to continuous localization.

One of the biggest challenges is implementing this trend. While continuous localization is an excellent way to improve the quality of your product and increase its market penetration, it does require extensive implementation efforts. As such, most continuous localization implementations require integration and support work from the buyer. The process might involve manual processes and workflows. As such, it is critical to assess the pros and cons before implementing this strategy. In addition, continuous localization requires the involvement of multiple departments.

Business intelligence

There are a number of trends that are helping companies adopt business intelligence. These trends include localization of BI tools, the use of advanced natural language in BI tools, and the emergence of cloud-based BI. Localization of BI tools is likely to drive adoption and embed data into the core of work culture. Moreover, business intelligence can be used by companies with large volumes of customer data. If you have any questions, feel free to ask them.

It’s widely believed that any smart business strategy should include BI. However, one often-overlooked area that can benefit from BI is translation and localization, and there are multiple ways to go about this. For example, Venga claims that the data a company gathers may reveal that you can rely on translation memory more. This, in turn, has the potential to speed up your product delivery time and therefore lower your costs.

Video content

With huge production facilities, fast broadband internet and video streaming platforms, videos have emerged as an increasingly reliable alternative to traditional business and marketing tools. These trends have made audiovisual content the core of several online business activities, including video localization. Here are some trends to keep an eye on when implementing video content localization. Here are some general tips to help you decide whether localization is right for your brand. To ensure a smooth localization process, follow these guidelines.

When creating video content, you must consider the type of audience and intended purpose. For instance, are you targeting consumers who may be primarily interested in learning about a certain topic? Are they more likely to purchase a product after viewing a video? If so, you should consider localizing your video content, which can increase your chances of getting higher rankings in search engines. Using subtitles or closed captions, or even a dubbed version, can increase viewer engagement by 100 percent.

Voice search

The voice search trend was pioneered by local businesses. While it does not necessarily require SEO, it can have implications for local businesses. In fact, local business owners and marketers should focus on local optimization. There are several ways to achieve voice search localization. These include a Google My Business listing, microdata, and structured data. These will allow web crawlers and browsers to understand the content more effectively.

When creating a voice-search content strategy, we recommend using schema markup to help the search engine understand your Q&A-style content. By doing so, you increase the likelihood of appearing in Google’s featured snippet for relevant questions and phrases. Another strategy is to group logically related questions into one article. A recent study by Semrush found that over 70% of answers for voice searches came from SERP features, and 60% were a featured snippet.

About us

Want to give localization a shot at your business, then why not let Beluga lend a hand?

Beluga helps fast-moving companies to translate their digital contents. With more than a decade of experience, professional linguists in all major markets and the latest translation technology at use, Beluga is a stable partner of many of the most thriving enterprises in the technology sector. The business goal: To help fast-growing companies offer their international audiences an excellent and engaging user experience.